Wednesday, 25 May 2011

Using Social media and building your brand




Using Social media and building your brand is the latest internet marketing trend! How and Why? You
use social networking websites to connect with your friends, right? However, these websites if used
correctly can give you excellent business results! Here are some top tips that can help you along the
way:

Create a profile on the popular social networking sites. Facebook, LinkedIn, Twitter for instance.
Customize your profile and make sure it’s updated. An updated social media profile is a great way for
building your brand. Make sure you give out relevant info about your business or qualifications so that
your client can touch base with you.

To ensure visibility to your profile one needs to network and connect with other users. You need to
send messages to your friends, join groups and be active on forums and chats. For example you can
create a social group on Facebook and network and build your brand through a simple tool by using
social media. Twitter updates and Facebook news feeds is an easy way to garner interest into your
brand and profile.

Using social media for building your brand is effective only if people see your brand repeatedly. In
order that people revisit your profile you need to keep updating it in terms of content and photos. For
example your Facebook group which has a special page for your restaurant needs to be updated with
new pictures and information about any new events.

Using Social media and building your brand is free of cost all it requires is just a little time and effort
from your end. It has unlimited potential and can tap a large audience in a very quick period of time.